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Project report

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Kuva
SEO Project report As a part of the course we had a great opportunity to help an actual company to get more traffic to their website and boost up the look of it. Here's a small summary of my thoughts: What was your role, what you did? Did you participate in some group? -  I was part of group 3, which took care of the SEO operations of the website. I chose this group because I wanted to get out of my comfort zone and learn something that I haven't done before. Links to your pages, blog posts ...  -  As I worked with SEO, I did not create any new pages but I did some modifications, for instance changed the logo's place on the front page and deleted unnecessary information that was already there twice.  I removed the name of the company from the upper right corner and added a new logo to the right.  I also shortened the html links of the pages, installed Yoast -plugin to Wordpress and connected it to Google. That lifted the rank o...
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SEO Project

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SEO Project checklist Change management company   LinkedIn, direct the client to the website from other channels (Nina Law)   Page speed   Traffic, more leads   Links   Keywords, modern, fresh way of thinking   Target group small-medium companies’ board of directors and managers who are leading to the change  
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Picture editing practices

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Kuva
Picture editing practices Last week we learned about picture editing and creating logos to our websites. My website is done with Wordpress, and I made a few logo options for it. It was super fun to make the logos. I'll insert one of them here:  Done with freelogodesign.org We also learned how to create icons to our website's toolbar. I have a recurring theme of doge (the meme dog) on my website, so I googled for a "doge favicon" and found this: It was surprisingly easy to change the toolbar icon, I just went to the settings of my website,  inserted the textcode to the "Site Icon" box and then the icon appeared. No coding skills were needed!  We also learned how to use Adobe Photoshop for the first time. One of my friends Stella, as a pro editor, showed us all how to use the main functions, such as the stamping tool and lasso tool. With stamping tool you could hide imperfections and other unwanted features.  Lasso on the other hand allo...
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SEO: What and how you are going to market?

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Kuva
SEO: What and how you are going to market? - Questions What do you think, is SEO too challenging or interesting enough for bigger practice?                   - I think that if you keep it simple enough, it is interesting. But if you haven't studied it in depth first, then it can be too challenging to understand and work with. The key is to find the best way for your website, not just go all out with any possible thing there is in order to stay relevant with your site.  What are the most interesting or challenging things for you in SEO?               - The most challenging thing about SEO would probably be becoming visible and findable on search engines. The fact that there is so many aspects of SEO is a lot of work. Interesting part about SEO is that it really makes a difference. In order to stay on top of the search list and gain traffic that leads to clients, you have to use SEO....
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Questions about Social Media

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Kuva
Questions about Social Media 1.   Which social media sites do you have accounts? The most important for you in the first?       - I own Instagram, Facebook, Snapchat, YouTube and Pinterest accounts. My most important account is Instagram, since I like to share my photos with not only my close friends and family but people I don't know and get inspiration from them. 2.   How much time do you spend on social media per day, what’s the ratio business/entertainment?           - I spend too much time in social media per day, about 3 hours. I watch long YouTube videos on a daily basis. 3.   How often do you post on social media?           - I only post to my Instagram account whenever I have content to upload, approximately every 3 weeks. 4.   What do you use social media for?         - I like following influencers and get inspiration from ...
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